Tuesday, April 13, 2010

Culture Jamming

To the right is the original Ford logo and below is my edited version. For some reason a broken black border is surrounding my image. It does not show up on Illustrator, only on this blog. Unfortunately I could not get ride of it. I hope that it does not take away from my Culture Jamming piece.

I found the idea of this project to be very interesting. Taking a logo or symbol and changing it, so it is still recognizable, but totally changing the meaning. I took the Ford automobile logo and changed the letters around to read "Fuck!". I did this to show all of the problems that the Ford company is having with their cars. There have been many accidents due to a faulty gas pedal and some deaths have occurred. I believe that my piece shines a light on this issue with a some what comical sense.
To transform the original logo to my culture jamming one I used Adobe Illustrator. I have never used Illustrator before and I had a lot of difficulty navigating through the program. It was very frustrating for me, and all I wanted to do was to go back to Photoshop. After a little bit of kicking and screaming I was able to complete the project. I don't think I will use Illustrator as often as Photoshop or other programs, but I am really happy that I know how to work it a little bit better than before.

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